Personal brand · Product studio · Milan · Est. 2026

I build theproductsI want to exist.

Davide Bertorello. I run this as a company of one. Every part of the work happens here, from the first CAD file to the launch film. Slower than hiring it out, and the work is better for it.

What this is

Bertuprojects is one person doing four jobs that usually need four people.

Davide Bertorello. Mechanical design first, where a drawing that is wrong becomes a part that does not fit. Then rendering, then film, then the software. Now all of it together, on products I own.

One person can't do everything, and that was never the claim. What matters is that nothing gets lost in a handover, because there isn't one. Whoever drew the screen writes the code. Whoever modelled the part lights it and shoots it. The decisions carry all the way down.

Product strategyInterface designDesign systemsPrototypingNext.js, TypeScriptReact Native, ExpoSupabase, PostgresSelf-hosted infraKeyShot, BlenderProduct and automotiveAnimationCompositingSony mirrorlessDJI Air 3, FPV4K60 LOGColour grading

Products

The same four disciplines, pointed at things I own.

ClavAIIn developmentCreative platformTake an idea to its first paying customerGenerate the image, video and voice a launch needs, then schedule and publish it. A real person checks the work before it goes out.

PIATRBeta openConsumer appPlan the week, not just the mealWeekly meal plans that turn into a shopping list on their own, with the camera doing the logging: a photo of the plate or the receipt is enough.

Where that leaves us

Three numbers that actually mean something.

0disciplinesIndustrial design, rendering, digital, visual production. I actually do all four.

0products in flightClavAI and PIATR. Mine, funded by me, answerable to their users.

0handoversThe person who scopes it draws it, builds it, lights it and ships it.

One person

Four disciplines. One person. Nothing lost in the handover.

The standard

Nothing leaves here that cannot survive the comparison.

The render next to the photograph. The part next to the drawing. The app next to whatever it promised. Same test in all four disciplines, and it is the only one I trust to say whether something is finished.

The obvious question

You are wondering whether one person can really do all of it.

“One person cannot be good at four things.”

Correct, when the four things have nothing to do with each other. Mine do. You light a render the way you'd light a photograph. Scoping an interface isn't far off tolerancing a part. Each one fed the next, which is why the fourth discipline took me months to pick up and not years.

“A studio would be faster.”

For a large job, yes. For everything else the coordination costs more than the work. Three people need a brief, a handover and two meetings to change a corner radius. I change it.

“What happens when you are the bottleneck?”

I say no, or I say later. Both beat quietly taking on more than I can do well. The products come first. Client work fits around them, or it waits.

Bertuprojects

You have seen what it is and how it runs. The next part is yours: tell me what you are making.

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